TCM Capital provides R&D tax credit advisory services to UK SMEs, helping innovative businesses unlock government funding for their research, development, and product innovation.
The challenge in the R&D tax space is well known:
TCM partnered with Prospero AI to cut through the noise with radically personalised outreach, driven entirely by AI research and AI-written messaging.
The result:
TCM Capital came to Prospero AI facing market-wide outbound challenges:
The objective was clear:
Only send outreach that proves we understand the company’s real research and development activity.
Prospero AI built a refined ICP that focused on SMEs that:
This was the foundation for generating high-intent conversations rather than low-quality volume.
The Research Agent performed deep company analysis for every prospect, identifying:
This created a true R&D profile per company.
No templates.
No guessing.
No “we help companies like yours…” generalities.
Every outreach began by referencing their actual R&D work.
Every email was written from scratch based on the research agent’s insights.
Each message:
This meant no two messages were ever the same — a complete departure from the industry norm.
Across 6 months:
75+ qualified R&D tax credit leads generated
Strong reply rates due to deep personalisation
Prospects frequently responded with:
This performance level typically requires a team of SDRs — achieved entirely with AI-driven precision.
By referencing each company’s real innovation efforts, TCM immediately stood out compared to mass-template R&D providers.
Decision-makers responded because the outreach felt researched, relevant, and grounded in their work — not automated spam.
Prospero AI handled:
TCM simply took meetings and converted opportunities.
The same system can now be expanded into:
Repeat cycles aligned with new financial years
Prospero AI enabled TCM Capital to cut through the noise of generic R&D tax outreach, generating:
75+ qualified leads in 6 months
Unique, deeply researched emails for every prospect
Outreach that reflected each company’s real innovation
A scalable, automated engine for R&D tax credit lead generation
This case study demonstrates Prospero AI’s core promise:
Let the client just click send.
We handle everything behind that — research, insight, personalisation, messaging, optimisation.
Life Trade partnered with Prospero AI to design, execute, and optimise a complete outbound strategy-covering targeting, research, messaging, deliverability infrastructure, and reporting.
