Soup-R is a workplace wellbeing solution that installs smart fridges stocked daily with fresh, nutritious, complete meals so teams can eat well without the hassle or cost of the working lunch.
Their smart-fridge model is designed to:
Soup-R wanted to expand into health-conscious, sustainability-focused organisations—but struggled to consistently generate and maintain pipeline with the right kinds of brands.
They partnered with Prospero AI to build a value-aligned outbound engine, and the results were transformative:
Soup-R faced several GTM obstacles:
The goal was clear:
Reach companies who care about their teams—and who will appreciate the impact of providing fresh, nutritious meals via Soup-R’s smart fridge system.
We identified the strongest, most values-aligned ICP:
UK B-Corp certified companies.
Why?
This provided a high-intent, mission-aligned universe of prospects who were predisposed to value Soup-R’s offering.
Prospero AI set up automated monitoring for signals that a company might be ready to adopt Soup-R’s smart fridge programme:
When a signal appeared, the company was marked “active” in the system.
Outreach only went out when the company was showing real-time interest in health and wellbeing initiatives—making every message far more relevant.
Every outbound email referenced:
The result: messaging that resonated deeply with companies who value purpose, people, and planet.
Since deploying the Prospero AI system:
15+ qualified leads every month, consistently
Leads deeply aligned with Soup-R’s mission of improving workplace nutrition
Pipeline stability that didn’t exist before
Outbound now reaches companies who genuinely care about staff wellbeing
More meaningful conversations with the right ICP (B-Corps and wellness-oriented brands)
This predictable flow transformed Soup-R’s GTM motion.
Soup-R replaced inconsistent outbound with a steady stream of high-intent opportunities.
Because outreach only targeted companies with aligned values, Soup-R now speaks regularly with organisations that want to provide healthy meals at work.
Prospero AI manages:
Soup-R simply reviews inbound leads and books conversations.
From the beginning, the messaging consistently reinforced Soup-R’s USP:
Smart fridges
Fresh, nutritious, chef-made meals
Better wellbeing with zero hassle
Lower cost than typical catered lunches
Direct B-Corp score impact
This clarity helped buyers immediately understand the value.
Prospero AI helped Soup-R break into their ideal market by building a value-driven, timing-based outbound engine, producing:
15+ leads every month
A TAM of purpose-driven brands (UK B-Corps)
Real-time sales signal tracking
Deeply personalised, relevant outreach
A consistent GTM pipeline that didn’t exist before
This system fully embodies Prospero AI’s mission:
Let the client just click send.
We handle everything else—data, targeting, timing, research, and personalisation.
Life Trade partnered with Prospero AI to design, execute, and optimise a complete outbound strategy-covering targeting, research, messaging, deliverability infrastructure, and reporting.
