After the Antique is one of the UK’s leading makers of hand-carved stone fire surrounds, architectural stonework, fountains, garden features, and bespoke masonry.
Their clients span:
In 2024–2025, the company aimed to significantly expand its reach and generate more project opportunities for both stock items and fully bespoke commissions.
After the Antique partnered with Prospero AI to build a scalable, ultra-targeted outbound engine that would identify luxury-focused firms, surface high-value projects, and create a repeatable flow of quoting activity.
The results:
After the Antique faced several barriers to scalable outbound growth:
The priority:
Build a highly curated pipeline of relevant firms and decision-makers that consistently produce quoting opportunities.
Prospero AI scraped and consolidated every interior design, architecture, and heritage restoration firm operating in the United Kingdom.
From this universe, we filtered only those that met After the Antique’s high-end ICP, including indicators such as:
This ensured outreach was only directed to companies able to specify or commission high-end stonework.
The result: a precise, deeply validated dataset spanning the entire UK luxury interiors ecosystem.
For each company, we identified the exact individuals responsible for:
Common titles included:
Every contact was then enriched with project context wherever possible.
Unlike typical email outreach, every message was handcrafted by Prospero AI’s Research and Copywriting Agents with:
This approach ensured extremely high receptiveness among luxury decision-makers.
Across 12 months:
300+ qualified leads generated
High reply quality with requests for quotes, material recommendations, and design collaboration
Lead quality matched exactly to After the Antique’s ideal customer profile
Multiple bespoke stonework commissions opened directly from the outreach
A consistent flow of quoting opportunities each month
£100k+ in closed revenue attributed directly to Prospero-generated leads
£350k+ active pipeline still progressing
This level of pipeline volume would typically require an internal SDR team plus marketing support.
With £100k+ closed and £350k+ pending, the outbound engine has become a predictable driver of high-margin stonework projects.
Because of careful ICP validation, nearly every conversation came from firms working on:
Exactly the environments where After the Antique’s craftsmanship excels.
Prospero AI handled:
The After the Antique team simply reviewed inbound enquiries and issued quotes.
This outbound system can be expanded to:
Prospero AI helped After the Antique build a high-performing, precision-targeted outbound engine that generated 300+ qualified leads, produced £100k+ in closed revenue, and created over £350k in active pipeline—all from deeply personalised outreach to the UK’s top luxury design and heritage restoration firms.
This is the essence of the Prospero AI mission:
Let the client just click send.
Prospero handles everything else—data, research, personalisation, infrastructure, optimisation.
Life Trade partnered with Prospero AI to design, execute, and optimise a complete outbound strategy-covering targeting, research, messaging, deliverability infrastructure, and reporting.
